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Website builder is a perfect solution for individuals or small businesses to start a website without spending much money, time and effort. However, taking into account a great diversity of various website builders, it’s not always easy to find the best and the most suitable one. So, how to make a choice?

In this article we’ll offer you brief overviews of popular website builders by listing their pros and cons. All the website builders we’ve compared are enumerated below. If you want to choose a particular one, just click on its name to proceed.

  1. WordPress.org
  2. Wix
  3. Gator by HostGator
  4. BigCommerce
  5. Shopify
  6. Weebly
  7. Squarespace
  8. GoDaddy Website Builder
  9. WordPress.com
  10. BoldGrid
  11. 1&1 IONOS Website Builder
  12. Ucraft

Things to Consider When Choosing the Best Website Builder

First and foremost, it’s advisable to write down what exactly you are planning to do with your website. Clearly define the objectives and features which your website should have. Your list might include, for example, such things as search bar, live chat, contact form, online store, comments, photo gallery, reservation system, etc.

If you cannot decide what you want, go over your counterparts or turn to other websites. It might help you come up with your own ideas and find inspiration to create something special and new.

Many platforms offer their customers simple drag-and-drop user interfaces to build a website. So, you don’t need to know coding or any prior knowledge in this sphere. You also can use the advantage of free trial version before you finalize.

Another point you need to consider is your growth opportunities. Are you going to update your website regularly? Should it include a blog section? Do you plan to sell more products on your website in the future? Or, perhaps, you will stop on possessing a little online store.

It’s extremely important that the website builder you selected meets all your wishes, because sometimes it’s quite difficult and costly to move away to another platform later.

So, without further delay, let’s look through the top website builders to find the one that best suits your needs.

In the article we offer information based on the official websites of the content management systems. In the end we present our own conclusions coming out of the evaluated advantages and disadvantages of each website builder.

1. WordPress

It’s hard to write an article about the best website builders without giving WordPress.org (also known as self-hosted WordPress) a well-deserved mention. It’s, perhaps, the most popular platform since more than 28% of all internet websites are relying on it.

Note: There are two versions of WordPress: self-hosted WordPress.org and WordPress.com. WordPress.com will be discussed later in this article.

Its popularity, ease of use, reasonable pricing and powerful features make it the world’s leading website builder nowadays. What most people appreciate about WordPress is that it’s free and open-source platform. This unique quality, not available in most other website builders, allows you to completely control your website.

Unlike other website builders, you’ll have to set up your own hosting account to host your website (it’s quite easy!).

Pros:

With the help of WordPress.com you can build any website you want, including everything from an eCommerce store, community forums, a membership website to even a social network.

Moreover, it enables you to manage every single aspect of your website. WordPress offers its customers a great variety of pre-designed theme options to choose from. It also contains drag-and-drop visual page builders which allow you to build a website in a few minutes.

Plus, your site might be upgraded by thousands of tiny software apps. The amount of plugins WordPress launched now reaches 54,000 and all of them are available for free. Besides, there are also premium plugins (nearly 1500) to boost functionality and efficiency of your website.

WordPress is very convenient in use as you can easily set up your native language. It’s translated into more than 65 languages, so that you are able to create you website in multiple languages. It won’t be a problem for your visitors to switch the language to the one they need.

For more complex websites WordPress provides user management system. So, there are admins, editors, authors and followers. Everyone has certain duties and feel like a part of a great team. Your subscribers or site-visitors can share their thoughts and discuss topics with the help of forums and comments. It will create a sense of unity and ultimately boost popularity and efficiency of your website.

Community is extremely important for WordPress. You might ask for help on a community forum, read guides and tutorials on our website or even visit WordCam.

Cons:

Familiarity with new content management systems sometimes might present a challenge. By following all the instructions and guides, most users cope with very quickly with all the problematic moments, which may occur in the beginning.

Some customers find it onerously to keep up with the constantly renewing updates and store backup files.

Generally, it’s not always advisable to start website building with WordPress.

Pricing:

Basically, WordPress is a free platform, but they don’t provide free domain name. So, you have to buy it for $14.99/year and $7.99 per month. Luckily enough, WordPress launched a special offer for its beginning users, called Bluehost. You need to pay only $2.45/month and enjoy free domain, SSL certificate and 24/7 support.

2. Wix

Wix is one more powerful cloud-based Israeli web development platform. It combines advanced design features with extremely easy-to-use technologies.

Pros:

What stands Wix apart from other website builders is that it’s absolutely free web hosting. It possesses more than 500 templates, which are easily customized with the most innovative drag-and-drop site builder. Stunning web apps will emphasize the uniqueness and multi-functionality of your site.

Wix provides free limited bandwidth, storage and SSL for the test version. However, it doesn’t include a domain name, so if you want to maintain your website for a prolonged period, you’ll have to switch to a VIP plan which costs $25 per month.

Wix strives to liven their websites up, mainly with the help of animations, smooth sliding menu, vivid background images and hover affects.

Every contributor of your website has free access to all its relevant media files, which contributes to the efficiency of their work.

Professional tools powered by Wix gather information about your visitors, analyses it and transforms into dashboards. With that being done, you are able to define your target audience and attract more customers.

Your hands are free to edit any centimetre of your website, add as many photos, text columns and sections as you want. The big perk of Wix is that it saves images you already uploaded for you to reuse. You also might turn to their rich image stock much content of which is free.

With Aviary editor by your hand, you are able to create any sort of animation, resize all the objects on your website, set a repeated background video and much more.

Bloggers will be happy having an opportunity to set an accurate time for their posts publishing. It’s a great advantage, especially when you are very busy, removed from the Internet or want to post your blogs at their peak-popularity hours.

Wix not only automatically creates a mobile version of your site, but also enables you to edit and bring your changes to it. You can add or remove superfluous elements that you don’t want to be shown on the screens. You might also connect Mobile Action Bar, so that your visitors can immediately contact you via telephone or email.

Cons:

It’s a little complicated to change your web hosting from Wix to another one.

Free and Connect Domain plans force different ads on your website and you have to choose Combo or Unlimited plans to get rid of them.

Wix is not quite cheap. When you choose Connect Domain plan for $4.08/month, you have to cover additional expenses to get a domain name since it’s not included in the initial plan price.

Wix doesn’t provide statistics for its customers. It can be done freely by Web-Stats app or by setting up an additional paid Google Analytics account.

Pricing:

Starting price is $8.25 per month for the most popular – Combo plan. It covers free domain name for a year and clean up ads. The most expensive plan costs $24.5 per month and includes the whole pile of bonuses as, for example unlimited bandwidth, 20GB storage, priority support.

3. Gator by HostGator

Gator is one of the most innovative website hosting platforms, an ideal selection for an individual or a business website hosting plan. Gator will keenly achieve your overall website aims.

Pros:

Extremely convenient drag-and-drop building tool allows you to select your own unique design from a wide diversity of themes, pre-made sections and establish you website in a few minutes.

You won’t be disturbing with constant updates and backups, because it’s a fully hosted platform.

Your availability is a top priority for Gator. So they take care your site uptime doesn’t get lower than 99.99%.

Gastor’s customers are empowered to edit any tiny detail of their websites as well as to add videos, photo galleries, images, contacts, slides, text and much more.

It’s, perhaps, one of the best website builders for setting up an online shop. Thanks to their eCommerce plan you can choose an eCommerce template, manage inventory, create coupons in just a few clicks.

With support for live feeds from Facebook, Twitter and Instagram, Gator is more than an ordinary website builder.

And finally, there is no ad or spam on your website since there are no free options.

It’s rather easy in designing since all the files you used once are kept in storage and you don’t have to download them again. If you face problems with picking up right high-quality photos, Gator will help you with its vast variety of images accurately sorted by categories, like Cars, Boings, Casino, Architecture, etc.

Many website builders modify your website immediately as you make any changes. Gator gives you an opportunity to see the preview first and only then decide whether to publish an outgoing variant or not.

Cons:

On the other hand, there are no free plans, options and even free trial versions.

Unlike many other website builders in the list, you cannot tweak, modify or get some additional features to your site.

Concerning blogging, you can’t schedule post publishing by the time and date you want, you can only create a draft of your post.

Gator doesn’t provide you with a built-in email like Wix, for example. However, you can easily substitute this fall with a third-party app.

Pricing:

Gator is cheaper than previously mentioned builders. Perfect plan for getting started is available for $3.84 per month, followed by Premium plan for $5.99 per month and eCommerce for $9.22 per month.


Gator surely loses to WordPress, but is perfectly suitable for individual and small business sites.

4. BigCommerce

BigCommerce is a leader among website builders if your objective is to create an online shop. With BigCommerce your business will grow from day to day.

Pros:

BigCommerce makes everything possible so that you concentrate only your business and sales, forgetting about all the distractions like backups, updates, server and technical side of the website. They handle these issues by themselves.

Moreover, they work with world’s leading available payment gateways among which are Amazon, PayPal, Chase, Square, Worldpay, Visa, Stripe, Ayden and etc without charging a transaction free.

Like most website builders, BigCommerce is a drag-and-drop builder with masses of themes ready to use. You can try any of them and customize to you own needs.

Upgraded modern features make the process of coupons creation, product searching and adding to a cart just a breeze.

Another big thing is their dashboards that enable you to see statistics and evaluate your performance rate.

BigCommerce devotes much importance to security and confidentiality questions. Anti-fraud and DDoS protection, PCI compliance guarantee ensure your safety 24/7.

With BogCommerce platform you are able to sell on multiple marketplaces, including Facebook, Instagram, eBay, Amazon, Google Shopping and Square.

Cons:

BigCommerce plans are slightly expensive for the starters.

Moving away from BigCommerce is rather complicated.

Pricing:

There is a free 15-day trial for each plan. If you are willing to continue your collaboration with BigCommerce you’ll have to start with $29.95 per month for the Standard plan, which provides you with all the essentials or drift to Plus or Pro plans with extra bonuses for $79.95 and $249.95 per month respectively.

The biggest advantage of BigCommerce is their consolidation with WordPress that might be a real benefit when you want to interweave best features of both platforms. With this plugin makes it possible for WordPress to manage the content of your site and for BigCommerce – ecommerce. All the payment information, your customers’ login and account will be covered by BigCommerce. If you have several WordPress websites, it might be difficult to manage trading in separate places. Now the revolutionary features let you have a single control panel and manage all your orders and their shipping together.

5. Shopify

Shopify is a platform developed precisely for online stores. Business websites powered by Shopify have already earned nearly $100 billion in sales. More than 1 million users built their brands thanks to Shopify.

Pros:

Shopify is a fully-hosted platform, in charge of all technical issues like backups, updating and managing software.

It supports approximately one hundred payment gateways and handle all the intricacies with currency and taxes on their behalf.

You can easily modify any aspect of you website. Designing, customizing and creating a corporate image is not a hustle any more. Professional designers, marketers and experts made all their efforts to enhance you business level. Your customers are able to register and purchase faster.

Together Shopify and WordPress launched a plugin WP Shopify to sell Shopify products on any WordPress site.

In addition, your customers who prefer to do mobile shopping will be automatically transferred to the mobile version of your site.

Cons:

Beginners might find Shopify’s pricing quite high. As usually happens with ecommerce site, it’s difficult to migrate away from one platform to another.

Pricing:

All your basic need will be met by the Basic Shopify’s plan for $29 per month. As you business will be growing, you’ll have to change you plan either to Shopify for $79 per month or Advanced Shopify for $299 per month. You may also choose Shopify Lite to chat with your customers on Facebook or sell product on any site for just $9 per month.

Shopify is an easy way to create ecommerse website without much hustle.

6. Weebly

Cheap, easy, fast and innovative – it’s all about Weebly. This website builder creates magic, because you don’t need any coding skills to set up your website.

Pros:

Weebly is fully hosted, so that you don’t need to go into software details. Even the most snappy customers will be satisfied with the selection of themes on offer. What’s more, they are fully editable and you can choose any color, shade, image or font.

Weebly also provides support for beginners and their experts will consult you on any problematic issue.

Make your site special with slides, animation, galleries, contact forms and much more. Easy-to-use apps allow you to do everything quickly and qualitatively.

Cons:

You are obliged to use only the features they offer and can’t add you own. If you are not a Business plan user, you’ll pay 3% transaction fee from every sale on your website.

Pricing:

Weebly gives two options to choose from: free or paid plans. The first one provides very basic needs. Paid plans varies from $8 per month to the Pro plan for $12 and Business plan for $25 per month.

7. Squarespace

Squarespace is a leader in website design. It certainly stands apart for its award-winning themes and extraordinary ideas.

Pros:

You are allowed to use several templates at once and instantly install any plugins, including Google Maps, Getty Images, etc. There is no need to create a separate mobile version website as it will easily appear on a range of screen size. Additionally, it’s a second matter to drag and drop images on your site and then simply add or move new sections with unique fonts, setting and page configuration.

If you lack inspiration, connect our expert group of designers and engineers who are always ready to share their in-depth website building knowledge with you via email or live chat.

Squarespace puts no storage and bandwidth limits and comes with free SSL certificates.

Thanks to its integration with Aviary you can upload licensed Getty images from professional photography stock.

It contains many useful options for bloggers as, for example, to save layouts of your posts for later publishing. 1&1 IONOS, on the contrary, don’t offer such a function.

Commerce websites get one more bonus – Sales Overview that gather statistics about your revenue and products sold by hour, week or year.

Support services work on the highest level. Advisor will quickly and professionally consult you concerning any question that might arise in your mind. Cons:

Unfortunately, the number of payment gateways supported by Squarespace includes only Stripe, Apple Pay, and PayPal. You have to go beyond these frames.

They also don’t integrate with other platforms which might present a trouble as your business will grow.

You can’t add images, videos and other media files wherever you want. You should strictly follow shape-form norms.

However, they don’t offer telephone support, which is a huge downfall as sometimes it’s challengeable to explain troubling moments by typing numerous emails.

Pricing:

Besides a free 14-day trial version, Squarespace offers separate plans for websites and online stores. In the first set Personal plan goes for $12/month and Business one for $18/month. Basic plan for online shops costs $26/month and Advanced – $40/month.

Squarespace is widely used on Instagram, mainly because of its appealing minimalistic themes created by top designers. It may be called the hippest website builder across the world.

8. GoDaddy Website Builder

Among the most easily navigated website builders it’s worth to highlight GoDaddy. But what’s more special about it? Let’s figure out.

Pros:

It’s extremely recommendable for beginners since you only have to represent your idea and the sphere you’re going to work in and you site is almost half-done.

You can customize literally everything, even you email address. Create something that will catch people’s eyes like [email protected].

GoDaddy also launched its own app called SmartLine. It gives you a second phone number to separate your personal and business calls.

You have an opportunity to receive real-world advice from our users who are eager to share their experience and ideas.

Possessors of Business Plus and Online Stores plans receives an email market tool. Your customers will get information about upcoming events, campaigns, sales, discounts, etc.

Besides, they have rooted Appointment scheduling which embody calendar synchronization and SMS notifications.

GoDaddy’s templates are automatically suitable for both large-scale and smartphone screens. They prefer simplicity and clean look.

Cons:

GoDaddy is not so flexible and multifunctional as other website builders listed above. You won’t be so blessed with hundreds of themes and features.

Another big shortfall is their support system. Although, according to their statements on the site, it’s supposed to be on the high level, in really it trails behind. Sometimes customers have to wait more than 30 minutes to get a tip.

GoDaddy doesn’t have pre-made pages for such sections as contacts, about us page or reviews. You have to create a new page and fill the forms on your own.

The number of images and photos you can add to the page is limited. Galleries are not restricted, of course, but there are only four themes.

Unfortunately, you can’t simply add media files or text box where you like. It limits you customizing possibilities to a certain extend.

Pricing:

Prices start from Personal plan for $5.99/month billed annually, then Business plan for $9.99 and Business Plus which allows interweaving with social media for $14.99. The most expensive plan is for online stores – $29.99.

GoDaddy isn’t bad, but isn’t good, either. It’s better to try stronger website builders from the list.

9. WordPress.com

WordPress.com is hosting the majority of modern blogs as well as world-famous brands TIME, TED and Spotify. It is suitable for hobby or family blogs which are not interested in making money from their activity.

Very often WordPress.com and WordPress.org are confused. The main difference is that WordPress.org is used by professional bloggers, business owners and even brands like Disney, while WordPress.com is for home users.

Pros:

Bundles of new themes are added weekly. All of them look great at the screens of any range. You may embed images, videos and audios into your posts to make them breathtaking and memorable. You’ll never miss a word since the system intuitively saves your work every few minutes. Websites created with WordPress are easily accessible from any type of devices, no matter whether it is IOS, Android, Mac, Windows or Linux systems.

WordPress gathers all the important information about your visitors – their age, location, interests, etc.

You can share your posts to Facebook, Twitter or Instagram with a few taps.

Cons:

You are strictly bound to WordPress.com’s regularities and aren’t allowed to install any plugins if you don’t possess business plan. Business plan opens you new horizons like WooCommerce and ad networks.

Pricing:

You might use free plan, but it’s very limited. Special plan for bloggers starts with $3/month if billed annually. If you want to personalize you site a little, choose plan for $5/month. The most popular plan is Premium for $8, followed by Business and eCommerce for $25 and $45 per month respectively.

10. BoldGrid

BoldGrid is a website-constructor, which may function both as a WordPress plugin and as a separate fully hosted website builder.

Pros:

BoldGrid allows you to build visually without coding any theme. It automatically creates backups, identifies faulty updates and restore them. There is BoldGrid SEO included that analyzes your website and gives reliable tip to maintain its high rank in the search engine results.

BoldGrid themes are divided into libraries according to industry and interest: fitness themes, restaurant themes, clothing and fashion themes. So, now you spend less time for searching the right template and devote more time to website building.

Moreover, BoldGrid is open to third party plugins. For users experienced in coding, BoldGrid suggests code access to the templates. Build blocks are invented to customize sections with texts, images and other page elements to your website.

Cons:

BoldGrid is working for WordPress, so you can’t use it without a self-hosted WordPress.org website.

Pricing:

You have to pay $60/year to get all the plugins and services, including fifteen Cloud WordPress installations. It’s also available for free download, but only with a WordPress hosting account and a domain name to use it.

It’s recommendable to use InMotion Hosting platform as it offers 50% discount for WPBeginner users.

If you are interested in WordPress, but with drag-and-drop tools, then it’s a perfect solution for you.

11. 1&1 IONOS Website Builder

1&1 IONOS is the web hosting and cloud partner for small and medium-sized businesses. It’s the largest hosting company in Europe with more than 8 million customer contracts.

Pros:

You will find a template suitable for your idea and industry. All the themes are mobile-friendly, so your visitors will have no troubles watching you on a smartphone or tablet. 1&1 IONOS collaborates with YouTube and Vimeo, so you can drag and drop materials from these sites. To make your website more exciting add maps and path planners, client reviews and photo galleries, online schedule and working hours, etc.

If you lost your creativity, just choose a theme and add boilerplate sections will fill everything instead of you.

When creating an online shop, you might offer your customers to pay in advance with a credit card or via PayPal. What’s more, you can connect your shop to Facebook’s marketplace, create coupons and discounts as well as suggest your customers multilingual and multi-currency options.

1&1 IONOS’s support service is ready to give you a hand 24/7. In addition, you get free domain .com and email.

Cons:

To create an online shop you have to subscribe to their online shop builder, because website builder and online shop builder are two separate platforms.

1&1 IONOS doesn’t integrate with third-party plugins and consequently you cannot add any new features to your website.

Pricing:

There are two plans: Online for $5/month and Online store plan for $15/month.

12. Ucraft

With just a few taps of a button on a keyboard and Ucraft you can create an amazing website. Ucraft is incredibly easy, but a little limited.

Pros:

The biggest perk about Ucraft is that you can add the services you’re already using via integrations app.

Google provides highly protective cloud hosting for Ucraft, ultimately creating safe and secure space for Ucraft users.

Templates offered by Ucraft look really extraordinary and creative.

They also developed the web marketing guide to help beginners understand all the essentials of trading, teach them how to work with social media and achieve their set objectives.

Ucraft is thirty-party tools-friendly and keep integration with Google Analytics, Linkedin, Live Chat, Pinterest, Zendesk, Intercom, etc.

Cons:

Not all the integrations are currently available. Pro Website plan allows you to sell only up to 50 products.

Pricing:

Ucraft offers a free website plan with certain limitations. Most users opt for Pro plan for $10/month if paid regularly and annually. There are also Pro Shop that enables you to sell up to 1000 products and BigCommerce plan for $39/month. Ucraft comes with a free 14-day trial for each plan. All of them provide free custom domain. Moreover, with BigCommerce you can sell on Yandex, EBAY, Facebook and Amazon.

What do we recommend?

Having carefully and thoroughly reviewed the most popular website builders, we weighed up pros, cons and prices of them all. There are different recommendations for beginners and professionals. In addition, your choice depends on your goals.

WordPress.org excelled all the other website builders on all fronts. No wonder most existing websites are running on WordPress’ engine. It’s a base for many other website constructors. Although it’s sometimes stated that it’s complicated in use, there exist many guides and detailed lessons proving step-by-step instructions “for Dummies”. WordPress is always ahead in security issues. It also possesses the greatest number of plugins and apps. And, finally, it serves best for its price.

If your goal is a thriving ecommerce website, then it’s advisable to choose BigCommerce as a starting platform. It went through major rebranding, enhanced its functions and add a lot of new ones. It is the only online shop which collaborates with Google Merchant Center and consequently allow its customers to trade their products in Google Shopping.

We sincerely hope this article enlightened you in website building issues and made it easier to make your final decision.